Motives is passionate about giving back. We are proud to be teaming with the American Heart Association to launch "Go Red" — a fabulous new lipstick that you can feel good about flaunting. Heart disease is the number one killer of women in the United States. You can help combat that statistic when you shop for products that support the fight against heart disease and elevate awareness. Twenty-five percent (25%) of "Go Red" proceeds for one full year will be donated to the American Heart Association. Because doing good and looking good are always in fashion.

"Go Red" is one of Motives Rich Formula Lipsticks. This formula will pamper your lips with a divinely smooth, silky and glamorous shine, providing even coverage with daring color. Make sure your lips look luscious with sheer or heavy coverage — whatever the occasion — with the Motives Rich Color Lipstick. Don’t worry about fine lines or creases as you go from day to night with this great extended wear lipstick.